as marketplaces grow increasingly cluttered, our clients must set themselves apart from their competition. our philosophy insists that positioning drives an entire pr campaign: it enables us to differentiate clients when we communicate with industry analysts and the media.

when appropriate, esa pr will recreate a client's positioning entirely; or we will refine an existing positioning for greater market relevancy. it is our practice to work hand-in-glove with branding, corporate id and advertising agencies to develop seamless positioning that effectively crosses all marketing initiatives.

many engagements begin with our proprietary process, including one-on-one interviews with senior management and external constituents, in addition to a competitive analysis to create a unique and sustainable positioning. we then develop a matrix that highlights what competitors are saying - and what they aren't.