esa pr’s a la carte media training program facilitates in-house media training rather than relying on the preconceived notions of a network personality-cum-media trainer who may understand very little about a client's organization. esa pr has built a reputation among its clients for conducting media training that results in consistent wins for every single interview opportunity.

after creating or refining a client's positioning through a messaging workshop, esa pr then conducts an intensive half-day media training session with a client's spokespeople to address potential interview scenarios and questions that might be asked.

we conclude this session by crafting a media script that underscores the client's positioning and key messages.