"Edward D'Mello is a very efficient and effective PR professional who works with a strong understanding of and familarity with the ground realities of media in the Middle East. He puts several years of journalistic experience with the top media companies in India and the UAE, along with many years of working with PR agencies across the MENA region, to excellent use. During the course of discussions with him for a possible association for a project in the Middle East, I found him to be very innovative and incisive in strategic approach, and at the same time, well grounded and in tune with the practical side of media operations in the UAE. His excellent writing skills and media relations will stand him in excellent stead. He is also an excellent human being, which is a quality that, when coupled with the kind of exprience and talent he has, will only help the committed PR practitioner go miles. All in all, Edward is an experienced, dependable and committed professional who has always delivered. I wish him all the best."